All things sweet with Blue + Ruby Cake Art

What can I say, Lauren is a sweetheart. She is one of those clients that you dream of landing because, well… cake. And ALL the puns come out when there’s cake around.

Lauren is a mum of two young boys who share the same birthday week, so she gets the party craziness. She has set out to make life easier for mums, corporates and event planners everywhere—basically, anyone who is committed to throwing a good party with amazing cake—with her business Blue + Ruby Cake Art.

Prior to working with Preddy Creative, Lauren was what she herself affectionately terms a DIY-junkie: “I was previously struggling with consistency with my branding, and I DIY’d everything. I was always second guessing my brand look and feel, and spent hours on fonts and colours, still not knowing if I was on the mark.”
Lauren came to Preddy Creative ready to put her DIY-ways behind her, and excited for a professional rebrand:
“Rowena thoroughly researched my industry to see where I was fitting, and how I could stand out against my competitors. She listened, she challenged, she took the time to really understand my industry and

worked really closely with me to find a way for me to stand out.”

THE END RESULT?
“I now have a stronger, bolder version of what I was trying to achieve, but didn’t have the skills, knowledge or systems to do it. Rowena explained EVERYTHING to me as we worked through my rebrand, and I have already noticed an increase in my social media following and engagement.”

“Excitement is an understatement.”

TAKE A CLOSER LOOK AT BLUE + RUBY CAKE ARTS BOLD, BRIGHT AND CONFIDENT NEW LOOK.