I’m Rowena Preddy and I’m Preddy DAMN Creative!

I’m an experienced graphic and branding designer living under the blue skies and palms trees of Cairns, along with the other Preddy’s. My supportive husband and perfectly imperfect two kids.

Happily addicted to coffee, chocolate, pop music, cheese, wine and sushi.

Lover of bold colours and bright sunshine.

Lazy Sundays and hammocks under palm trees with a good book.

Alongside this, I’m devoted to design.

And why?

Your business branding changes the way your followers interact with your business. It represents who you are. Design tells the visual story of your brand to draw in your ideal customers.

Want to know where my appetite for all things branding came from?

It all starts with one simple fact.

 

I’m Rowena Preddy and I’m Preddy DAMN Creative!

I’m an experienced graphic and branding designer living under the blue skies and palms trees of Cairns, along with the other Preddy’s. My supportive husband and perfectly imperfect two kids.

Happily addicted to coffee, chocolate, pop music, cheese, wine and sushi.

Lover of bold colours and bright sunshine.

Lazy Sundays and hammocks under palm trees with a good book.

Alongside this, I’m devoted to design.

And why?

Your business branding changes the way your followers interact with your business. It represents who you are. Design tells the visual story of your brand to draw in your ideal customers.

Want to know where my appetite for all things branding came from?

It all starts with one simple fact.

 

 

From day dot, I cherished my full set of Crayola markers, adored rainbows and getting myself lost in the magic of picture books.

Once upon a time, I was the A+ student on a path to a career as an accountant. But, I would have become numb in numbers.

So, what happened?

My desire for colour led me to get the degree and then I did my time climbing the corporate ladder. I worked for 17 years in agencies big and small, across all facets of design throughout New Zealand and Australia.

Let’s talk about experience because I’ve gained a lot.

What did my 17 years experience teach me?

I learnt design is about relationships, connections and trust.

It’s about the people behind the brand and the people connecting with the brand.

Hence why I pimped my design services out for free in my final year of study to get a taste of the real world.

From day dot, I cherished my full set of Crayola markers, adored rainbow and getting myself lost in the magic of picture books.

Once upon a time, I was the A+ student on a path to a career as an accountant. But, I would have become numb in numbers.

So, what happened?

My desire for colour led me to get the degree and then I did my time climbing the corporate ladder. I worked for 17 years in agencies big and small, across all facets of design throughout New Zealand and Australia.

Let’s talk about experience because I’ve gained a lot.

What did my 17 years experience teach me?

I learnt design is about relationships, connections and trust.

It’s about the people behind the brand and the people connecting with the brand.

Hence why I pimped my design services out for free in my final year of study to get a taste of the real world.

And, you’ll never guess what happened.

Offering my services didn’t prepare me for the old boys club I would fight uphill against for 14 years of my corporate career.

But, throughout this time I knew my worth, I knew I had something unique to offer, I had opinions and ideas and a voice. But I didn’t wear short skirts, flirt, compromise my beliefs or my morals for ‘THE MAN’.

So rather than relying on the praise of others and putting my career path in their hands, I made a choice. I built new relationships, networks and connections with amazing, strong, independent woman.

(Yes, I realise I sound like a Destiny’s Child song.)

 

 

STILL CURIOUS

And, you’ll never guess what happened.

Offering my services didn’t prepare me for the old boys club I would fight uphill against for 14 years of my corporate career.

But, throughout this time I knew my worth, I knew I had something unique to offer, I had opinions and ideas and a voice. But I didn’t wear short skirts, flirt, compromise my beliefs or my morals for ‘THE MAN’.

So rather than relying on the praise of others and putting my career path in their hands, I made a choice. I built new relationships, networks and connections with amazing, strong, independent woman.

(Yes, I realise I sound like a Destiny’s Child song.)

I HAD AN IDEA

I started to build my own future with a foundation based on my belief in myself.

And when I started Preddy Creative, I attracted women like me. They’re AMAZING, passionate, driven, kick-ass woman pushing and growing and learning. They lit me up and sparked a whole new level of enthusiasm for what it is I do.

I saw the change in them for leaving corporate careers, and all I could think is “I need more.’

What’s in it for you?

Yes, I have experience. And I’ll make you look good. Oh, and I love a punny fun.

But, I get it, you want to know what’s in it for you?

I’m not your average ‘pretty’ designer. I am Preddy DAMN Creative.

See what I did there?

I don’t do shiny, fake or wishy-washy. I do substance.

And what I do, gets done with confidence, honesty and integrity on a strong foundation of strategic thinking.

I pull no punches. I’m honest when you may not want to hear it.

Why?

BECAUSE

I want more for you

BECAUSE

I want more for you !

SO, WHAT DOES THIS ALL MEAN?

If you need innovative ideas, no bullshit honesty and a supercharged boost to get you to the next level in your business, then Preddy Creative is the whole package for you.

My devotion to colour, design and branding means I put my heart into every project I do. I thrive on working with business owners who take action to make a change and want their business to advance. It gives me goosebumps being a part of your success and watching businesses grow, all from discovering your story and visually bringing it to life.

Ready to take your business to the next level but feeling the overwhelm? Running a business is tough work, so let’s rediscover your why and have some fun in the process.

CLICK HERE IF YOU’RE READY TO OWN YOUR BRAND